Trade shows represent a significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive incremental sales.
Whether you are participating in an annual industry event, major international trade show exhibition or a local trade fair, you'll learn proven strategies that enable you to:
Establish meaningful goals, masterfully plan your strategy, and measure your return on investment.
Implement powerful marketing initiatives before, during, and after the event that engage potential buyers and generate sales.
Choose the best exhibit display booth that meets your marketing needs and budgetary requirements. This includes evaluating different sizes, designs, and configurations of trade show displays.
Identify the most effective graphic elements for your exhibit that portray your key messages and fulfill your brand communications needs. This includes establishing design parameters for banners, custom exhibition stands, brochures, and other materials.
Learn about unique and appealing booth ideas that create buzz on the exhibition floor and attract visitors to your trade show display area.
Effectively use exhibit accessories, signage and lighting techniques to heighten visibility. This includes selecting quality booth materials, high-impact portable display boards and booth fixtures that support your brand positioning.
Select cost-effective giveaways and promotional products that have high-perceived value among your target prospects and complement your company image.
Ensure team members who are staffing your booth project a professional appearance and are well-trained to represent your company, generate leads, and secure sales.
While every organization has different goals and objectives for participation, you will read and learn about best demonstrated practices across the trade event spectrum that you can readily apply based on your own criteria for success.
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